Privacy Policy

1. Who We Are

Easy Launch Ltd ("we", "us", "our") is a web design and automation agency based in Castleford, West Yorkshire, UK. We operate the website easylaunch.uk and provide web design, business automation, and CRM services to clients across the United Kingdom and beyond.

For any privacy-related queries, please contact us at: hello@easylaunch.uk

2. What Information We Collect

We collect information you provide directly to us, including:

• Name, email address, and phone number submitted via our contact forms
• Business name, website URL, and project details you share with us
• Messages and enquiries submitted through our website or live chat
• Information provided during discovery calls or project onboarding

We also collect information automatically when you visit our website:

• IP address, browser type, and device information
• Pages visited, time spent on site, and referral sources
• Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the services you request
• Send you project updates, proposals, and invoices
• Improve our website, services, and customer experience
• Send marketing communications where you have consented
• Comply with legal obligations and prevent fraud
• Analyse website usage to improve performance

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Contractual necessity — to deliver services you have engaged us for
• Legitimate interests — to improve our services and respond to enquiries
• Consent — for marketing communications and non-essential cookies
• Legal obligation — to comply with applicable laws and regulations

5. Data Sharing

We do not sell your personal data. We may share your information with trusted third parties only where necessary:

• Service providers who assist with website hosting, email delivery, and analytics
• CRM and project management tools used to manage client relationships
• Professional advisors (accountants, lawyers) under obligations of confidentiality
• Law enforcement or regulatory bodies where required by law

All third-party providers are carefully selected and are required to handle your data securely and in compliance with applicable data protection laws.

6. Cookies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
• Marketing cookies — to deliver relevant advertisements where applicable

You can control and delete cookies through your browser settings at any time. Disabling certain cookies may affect your experience on our website.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Client project data is typically retained for 7 years in accordance with UK financial record-keeping requirements. Enquiry data from non-clients is retained for up to 2 years.

8. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your personal data ("right to be forgotten")
• Restriction — request that we limit how we process your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests or for marketing

To exercise any of these rights, please contact us at hello@easylaunch.uk. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO).

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact & Complaints

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.